12 Years, 12 Scars: 12 Lessons Earned, Not Learned

by | Productivity

12 Years, 12 Scars

After a short podcast hiatus (turns out you can take a break without the world ending), I’m back.

To mark my 12th business anniversary, I’m sharing 12 lessons earned — not just learned. Because anyone can read a book or take a course. Earned means you’ve got the scars, regrets, and “what was I thinking?” moments that actually move you forward.

Highlights include:

  • Why I ditched all social platforms (except LinkedIn) and never looked back.
  • The power of asking people who failed — their insights save you more than success stories ever will.
  • Letting go of the revenue chase and redefining success on my own terms.
  • The myth of “stable” salaries and the freedom that comes from designing work differently.
  • How masterminds and hiring the right people can save your sanity — and your business.

Likes don’t pay the bills. More money doesn’t always mean more success. And growth at all costs? Hard pass.

Take what works, leave what doesn’t — but most of all, earn your own lessons. They’re worth every scar.

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“Your Weekender Snapshot and Tim Ferriss’s Five Bullet Friday are my favorite emails I receive.”

jim west

Principal and Managing Director, GFF Architects

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